Which of the following is considered an advertising trigger word that requires disclosure?

In the context of advertising for manufactured homes in South Carolina, certain trigger words and phrases require specific disclosures to ensure transparency and honesty in marketing practices. When an advertisement includes a statement of any payment expressed as a dollar amount, it typically indicates that the customer will need to have access to additional information regarding the terms of the payment, such as interest rates, loan terms, or other conditions that affect the overall cost. This is crucial for protecting consumers from misleading or incomplete information.

Using a dollar amount can suggest a straightforward figure, but it can also lead to misunderstandings about the actual out-of-pocket expenses a buyer might incur, including fees or varying payment schedules based on credit. Therefore, regulations require that such statements are accompanied by clear and comprehensive disclosures to clarify the financial obligations tied to the advertised payment.

While terms like "free," "new," and "sale" may invoke consumer interest, they do not carry the same regulatory requirement for disclosure linked to specific payments. As a result, they are not considered advertising trigger words that necessitate disclosure in the same way as statements of dollar payments do. The focus on clarity and consumer protection makes the requirement for disclosing payment-related information particularly significant in the manufactured housing market.