What must a dealer include in advertising manufactured homes?

In the context of advertising manufactured homes, it is essential for a dealer to provide accurate descriptions, prices, and ensure compliance with advertising regulations. Accuracy is crucial because it builds trust with potential buyers and ensures that they have a clear understanding of what is being offered. Misleading information can result in complaints, legal issues, and damage to the dealer's reputation.

Additionally, compliance with advertising regulations protects both the dealer and the consumers. These regulations are designed to prevent deceptive practices and ensure that consumers receive truthful information, which is vital in promoting fair trade practices. Providing true descriptions and prices helps consumers make informed decisions, which is a fundamental principle in responsible advertising.

Personal testimonials, while potentially beneficial, are not mandatory and may not always reflect the typical experience of all buyers. Imagery without proper disclosure could lead to misinterpretation and does not meet advertising standards. Focusing solely on the lowest prices can give a misleading impression and might not convey the full value of the homes being offered. Therefore, the emphasis on accuracy and compliance is the key component of ethical advertising in the manufactured home industry.