How should the term "Free" be handled in advertising?

The best approach regarding the term "Free" in advertising is that it cannot be used if the price is negotiated and included with no additional charge. This principle is rooted in consumer protection regulations that require honesty and clarity in advertising to prevent misleading claims. When the term "Free" is employed, it must convey that there are no hidden costs or conditions tied to the offer. If the price is subject to negotiation or if additional conditions apply, such as requiring the purchase of another product or service, then using "Free" would likely mislead consumers, which can lead to regulatory scrutiny and potential penalties.

In essence, the use of "Free" must reflect a clear and unequivocal offer to ensure that it aligns with legal standards and consumer expectations. This protects consumers from deceptive marketing tactics and fosters transparency in the industry. Therefore, the accurate handling of this term is critical for maintaining ethical advertising practices.